From Idea Fermentation to Fruition

Athletic Brewing is the first brewery fully devoted to the production of craft non-alcoholic beer in the US. We promise to use high-quality, all-natural ingredients to create great-tasting brews for our beer-loving family. We strive to create brews suitable for everyone and every occasion. No matter your motivation, if you want to keep a clear head and drink healthier, we are here for you.

The seed for Athletic Brewing was planted when founder Bill Shufelt was evaluating his life before he was about to get married. As he continued to improve his life through health and fitness, he found one area incompatible with the rest.  Alcohol-drenched nights and weekends that resulted in unproductive hangovers and unhealthy meals had no place in his demanding financial career that required 24/7 focus. So, he made the choice to cut alcohol out of his life and has never looked back.

He still enjoyed going to bars and restaurants with friends, attending sporting events, weddings, barbeques and other social events. With the non-alcoholic options limited (at best) to fit his healthy, active lifestyle, he was always at a loss for a refreshing beverage that was easy to order and carried no social stigma. Options on the market were flavorless, watery, metallic in taste and punchlines of decades-old jokes.

The void in the market was clear. He longed to enjoy refreshing craft beers. He wondered why current offerings were made with such low-quality, artificial ingredients and processes. So, he set out to fill the void. He started market research that evolved into founding Athletic Brewing to focus solely on making a whole platform of delicious, craft non-alcoholic beers for the modern beer drinker to enjoy with friends and family. That required him leaving a safe, stable job in the financial industry to fully dedicate his life to his true passion.

From the start, we plan to offer more non-alcoholic beer variety than the sector has ever known. We welcome you to come visit us at our brewery in Stratford, the first of its kind in the country, to meet our team and learn more about our mission.

We are thrilled to share this journey to find our best selves with every one of you.