Weekend Lineup Jan 11-13

Morning beer league? Why not?

Weekend Lineup Jan 11-13th at the Tap Room:

Been a fun month so far as our community continues to grow. Thank you for all the pics & feedback on how you’re getting your #AthleticJanuary and year off to a great start.

On Tap:
Double Hop IPA (New on tap!)
All Out Stout
Sierra Nevada x Athletic Resilience IPA
CT Local Harvest

In Cans:
Double Hop IPA
All Out Stout
Run Wild IPA
Upside Dawn Golden Ale

Limited amount of Resilience left - come try it before it’s gone. All sales go directly to support CA wildfire victims!

Hours:
Fri 4-8pm
Sat 12-6pm

Have a great weekend!

Team Athletic

Weekend Lineup Jan 4-6th

Stop what you’re doing and DOUBLE HOP. Dry January is officially easy.

Introducing a new small batch seasonal at the tap room - on tap and in cans - Double HOP IPA. We packed as much hoppy goodness as was mechanically possible. Juicy and leading with Citra and Mosaic, come get your DOUBLE HOP.

We also still have Resilience IPA on tap to raise money for Butte County Wildfire victims, brewed with Sierra Nevada’s recipe. All sales directly to victims.

ON TAP:
Local Harvest IPA
All Out Stout
Resilience IPA
Autumn Brown Ale

CANS TO GO:
Run Wild IPA
Upside Dawn Golden
All Out Stout
DOUBLE HOP IPA

Hours:
Fri: 4-8pm
Sat: 12-6pm

Weekend Lineup New Year's Edition

Happy New Year, Athletic community! Some awesome tap room options this weekend - most importantly, we still have our Sierra Nevada collaboration Resilience IPA (non-alcoholic) on tap with all sales proceeds going directly to Butte County wildfire victims.

We will be keeping our traditional weekend hours for the holiday weekend - open Friday from 4-8pm and Saturday 12-6pm. Be sure to come by and stock up for your New Year’s eve plans! For last minute shoppers, check out our store map on our website for retailers near you.

On Tap:
Sierra Nevada/Athletic Resilience IPA
Local Harvest IPA
Autumn Brown Ale
All Out Stout
Run Wild IPA
Upside Dawn Golden Ale

In Cans:
Run Wild IPA
Upside Dawn Golden
All Out Stout

Tap Room Hours:
Friday 4-8pm
Saturday 12-6pm

Happy New Year and thank you for all your support in 2018 as we all start to grow this new healthy community,
Team ABC

5 Ways to Win Your Dry January

Did 2018 fall short of your goals in work or fitness? Looking to spark a career year in 2019? Want to feel better, improve your health, or accomplish new athletic heights in 2019? Starting the year with a healthy January has compounding returns through the rest of the year. Join us in Dry January powered by Athletic - and find us at #AthleticJanuary on Instagram/Twitter.

Follow these 5 steps to win your Athletic January - 

1. Frame your challenge positively

Approaching your January from a place of deprivation and limiting yourself is a sure fire way to ensure it's long and miserable. Instead, take note of the shackles you've ripped off yourself and see it for the many positives. View it as a positive kick-start to your year. Realize how much you enjoy clear-headed time with family. Take notice of how easy it is to wake up in the morning. Note how much easier it is to get to the gym and how good you feel while you are there. Enjoy a dessert since you're not having hundreds of calories in your evening drink.

2. Find a partner or team

It's fun. But it may not be easy to make the real change you're looking for. Recruit a partner or team who share similar goals and have some fun with it. With a touch of accountability, it'll keep you on track and you'll be able to share the milestones and challenges.

3. Check out how much NA offerings have improved

The world is changing fast, and there are a number of complex, refreshing, and highly enjoyable non-alcoholic offerings out there that weren't around even 5 years ago. Trust us, you won't miss the booze or even feel as if you're compromising. The craft non-alcoholic beer landscape has literally been invented and reshaped in the past year. Check out our beers at athleticbrewing.com (and receive them within days with free shipping). At bars and restaurants, the NA cocktail scene has drastically improved with NA spirits like Seedlip. Order some up and have some fun at home trying and making new, high-quality, artisanal drinks. 

Recommendation - plan your dinners or bar trips around who has a good NA drink menu. If they don't have good options, ask them why not? 

4. Line up a few good books

At night, you'll likely find yourself with more wandering intellectual head space that is normally dulled by booze. Take advantage of it. Have a few good books on hand. Not only could you be having a healthy January physically, but also intellectually. 

A few recent recommendations I've enjoyed - all great on audiobook too!

  • Atomic Habits by James Clear - incredible insights into the compounding powers of positive habits with great anecdotes

  • Living with Seal by Jesse Itzler -Find motivation from Jesse's 30-day challenge living with one of the toughest men on the planet (David Goggins). Amazingly entertaining.

  • Tools of Titans by Tim Ferriss - in easily-digestible bites, Tim interviews high-performing individuals across all specialties

  • Ben Franklin by Walter Isaacson - A lot more meat on this bone (~600 pages), but a great opportunity to learn from one of the all-time self-improvement specialists.

5. Set your workout goals ahead of time

Having great workouts is one of the best things about moderating alcohol intake. Alcohol is very dehydrating and calorie dense. Set a personal goal to do some form of workout 4-5 days a week for the month. Or sign up for a race like Spartan or Tough Mudder. We recommend aiming for small, incremental gains every week of the month. Don't line up workouts that will scare you off from coming back on Tuesday. Set a goals that you know you can achieve. It's just about getting out there and having fun blowing off some steam. For example, week 1 set a goal of running or incline walking 2 miles on Sunday. Maybe week 2 move that up to 3 miles. The point is to find a goal you are comfortable with in week 1 and add incremental goals to achieve throughout the month. 

If you're looking for inspiration, join our Athletic team at Strava.com/clubs/Athletic - our tribe ranges in all abilities and endurance and you can find inspiration clicking through anyone's workouts.

Most importantly, feel good and have fun. A full 40% of adults don't drink and the younger generation is proving to drink up to 30% less than the older generations. Trying out a clean, healthy month can put you on a level professional and health playing field with a growing majority of adults who choose to pass on the side effects of alcohol. You may just find you like feeling good all the time. 

If you finish the month of January and liked your Athletic January, you may find inspiration in other's stories at places like One Year No Beer (my appearance on their podcast: https://bit.ly/2RoYbzi ), Rich Roll (www.richroll.com), or the Spartan Up Podcast (Founder Joe de Sena, who constantly speaks to the productivity limits of alcohol interviews a wide range of high-performing celebrities and business founders). You'll quickly realize a large percentage of high-performing adults don't find time for alcohol. 

Good luck & Happy New Year

#AthleticJanuary

Athletic Map

The craft non-alcoholic beer revolution is alive and well. Athletic beer is enjoyed by like-minded people in every US state! (Even Alaska and Hawaii) From the backwoods of Maine, to the mountains in the Pacific Northwest, people love having fresh craft non-alcoholic beer delivered to their doorstep. As the word spreads, Athletic beer knows no state boundaries. Check out our interactive map to see all the cities that love Athletic beer!

Spot your city? Every can is a place Athletic Brewing has shipped beer!

Special Holiday Hours & Weekend Lineup

Special holiday hours for your last minute gifts and gatherings!
Fri 4-8pm
Sat 12-6pm
Sun 1-5pm (Sunday NFL will be on)

We’ll be pouring our NA version of @sierranevada ‘s Resilience IPA all weekend on tap with all proceeds to Butte County fire victims. Come by, get some last minute gifts, support a great charity, and watch some football with friends.

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We’ll also be at the Westport Farmer’s Market Holiday Market Saturday from 10-2pm at Gilbertie’s (7 Sylvan Lane in Westport, CT) - great local food, great beer, great gifts.

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ON TAP (and growlers):
Sierra Nevada Resilience IPA
CT Local Harvest IPA
All Out Stout
Autumn Brown Ale

Cans To Go:
Run Wild IPA
Upside Dawn Golden
All Out Stout

#athleticbeers #healthygifts #resilienceipa#buttestrong #sierranevada #nacraftbeer#ctcraftbeer #nacraft #nonalcoholicbeer#runwild #upsidedawn #athleticbrewingco#weekendwarrior

All Out Stout is Out!

What does it mean to go “All Out”?

Here at Athletic, it means to give your everything. To use up every ounce of energy and resource at your disposal. To not settle for halfway. To immerse yourself fully into something you enjoy. That’s the Athletic way.

The release of our new “All Out” Stout is yet another craft non-alcoholic beer that our team is proud to share with the world. It’s brewed with a delicate malt balance of coffee and chocolate notes with a hint of a roasted fire.

The way we see it, there are two definitions of going “all out”. They are;

1) Giving your ultimate effort, and/or 2) Enjoying something fully.

We celebrate our strength by bringing the best out of ourselves. Like pushing to the limits of your endurance while training. Like waking up before dawn to make first ski tracks. Charging until the last run when your thighs are burning. It’s about by challenging ourselves and leaving nothing in the tank when we’re done.

We also believe in not settling for an experience that's halfway decent or a beer that's half as enjoyable. At Athletic, we demand the best out of our beer, because we demand the best out of ourselves. We demand the highest quality ingredients we can find, to create a product that we’re proud of. We celebrate our passion by adhering to this mission, and sharing our beer with the world.

So whether your pushing new personal limits or hitting the back-country powder skiing, go all out!

All of the flavor, none of the compromise.

Now available immediately in our tap room and online. Inventory will begin appearing at CT & MA retailers Monday.

**As always, 2% of all sales go to our Two for the Trails Program

Weekend Lineup Nov 30-Dec 2

What’s on your plate this holiday season? If you want to keep that healthy lifestyle on the tracks without making any compromises, we’re here for you. At 50-75 calories, we give you not just great non-alcoholic beer, but great beer.

ON TAP THIS WEEKEND: (all non-alcoholic):
Run Wild IPA ($1 of every pint goes to Pancreatic Cancer Research)
Upside Dawn Golden Ale
CT Local Harvest IPA (pictured above)
Autumn Brown Ale

CANS TO-GO:
Run Wild IPA
Upside Dawn Golden Ale
Local Harvest IPA

HOURS:
Fri 4-8pm
Sat 12-6pm

Thanksgiving Weekend Lineup Nov 21-25

Special Thanksgiving Hours so you have something good to pair with your meal! Because we are most thankful for all of you.

Tap Room Hours:
Wed 11/21: 11-3pm (can takeout only)
Fri 11/23: 4pm-8pm
Sat 11/24: 12-6pm

On Tap:
Run Wild IPA
Upside Dawn Golden Ale
Local Harvest IPA (tap room only)
Autumn Brown Ale (tap room only)

Cans To-Go:
Run Wild IPA
Upside Dawn Golden Ale
Local Harvest IPA (tap room only)
Autumn Brown Ale (tap room only, very limited!)

Weekend Lineup Nov 16-18

New beer alert!

This weekend, we’ll be tapping our first keg of our Local Harvest Ale - An IPA imagined with all CT ingredients - Hops from Pioneer hops, malts from Thrall Family Farm. It’s a hearty IPA with a harvest malt backbone. It will be on tap only, cans next week.

We’ll also be at a few different events statewide -
Friday - Anne’s Place Taps and Trees Beer Festival - Danbury - 6:30-10:30pm
Saturday - Westport Farmer’s Market Opening Party - Westport - 10am-2pm
Saturday - Elm City Brew Festival - New Haven - 1-5pm

TAP ROOM: (all non-alcoholic)
On Tap:
Run Wild IPA
Upside Dawn Golden Ale
LOCAL HARVEST ALE
Autumn Brown Ale

In Cans:
Run Wild IPA
Upside Dawn Golden
Autumn Brown Ale (limited)

Hours:
Fri 4-8pm
Sat 12-6pm

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